As an old song goes “To do anything you need a flower”.

In some ways flowers represent our origin, the moment in which nature offers itself expressing its power in beauty.

They’re a promise of continuity and life, despite having a fragile and ephemeral life: this is why they’re the symbol of love.

Flowers took me to Paris from 2000 to 2001, in the boutique of Christian Tortu. It was the most beautiful flower shop in the world.

I worked for Armani Fiori in Milan from 2002 to 2005, first as a director then as a consultant.

From 2005 to 2007 I lived in Japan, until I finally moved to Rome in 2008, where I worked with Tearose for several years.

Rome is my landing place, which is why its marvelous name appears in my logo together with a Greek myrtle wreath: myrtle, loved by Aphrodite, represents love in all its expressions.